Digital Transformation is dead! Long live (digital) transformation!
Digital transformation is not an end in itself but a way of supporting business transformation, that should be guided by customer needs and journeys.

– Daddy, I want to be a youtuber! – said the 12 years old kid.
– Well Kevin, how about playing soccer like Cristiano Ronaldo?
– No daddy! I want a digital job!

An influencer is neither worried with YouTube digital technology nor knows the analytics methods and AI algorithms that promote

Business oriented transformation should always start with a goal in mind: improve customer experience, make a process more effective and/or efficient, improve quality, etc.

Transform with people onboard

People transform companies. During a change management program, early engagement of different business areas (marketing, sales, customer service, information systems, etc,) with different training backgrounds (management, engineering, design, law, etc) is a key factor for successfully implementation and user adoption of a new application or workflow. The opinion of the different stakeholders matters and is taken beforehand. The solution is built with users and for users. It is also on this phase that trade-offs are “negotiated”, for example, to launch an MVP version in 3 months and evolve from there.

Another key success factor is the user adoption. To maximize it we promote several workshops in the first week of the project (now performed remotely using virtual meetings). The objective is, together with project stakeholders, detail the user journey and the main functionalities available for the different profiles. This approach allows to “sleep on the subject” and not seldom times change ideas in the next day.

This agile way of delivering projects starts with a simple idea (the typical “What about…”) and after one week a detailed requirements document and associated effort forecast. During the development is always possible to make corrections/adjustments as long as the impact on effort and implementation plan are manageable.

This agile approach has been very successfully among our customers, especially on international markets (e.g. US and Netherlands).

Transform leveraging on a platform

On a pos-Covid context, when the only certainty is the necessity to be prepared for change, leveraging on the power of platforms to be more agile is paramount.

Software development is not an exception and OutSystems Low Code platform have been used to speed up the implementation of several projects, some of them awarded internationally by OutSystems itself.

On the initial dialog, Kevin’s answer is fictitious aiming to support the narrative. The real answer was: “PewDiePie makes more money than Cristiano Ronaldo when he had 12 years old”. We will need a whole new article to know the platforms involved in accounting and transferring the money to the Swedish YouTuber and the on-going transformation on the banking sector.

Por Carlos Costa Cruz
(digital) Transformation Lead, askblue

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