Lisbon, January 21, 2025 – askblue, a Portuguese technology and business consultancy company, presents its new corporate identity and a revamped website, which seeks to make the brand more engaging and up-to-date.
“The new image represents a new chapter in askblue's history, but we haven't forgotten our values – working collaboratively, guaranteeing reliable solutions, with transparency and inclusion”, says askblue’s CEO, Pedro Nicolau.
In its 12th year, askblue's new corporate identity was developed in-house by the company's Business Consulting team, and opts for a main color, Blue Royal, which “strikes a good balance between trust, so valued by our customers, and innovation, reflected in the presentation of more forward-looking solutions,” says Pedro Nicolau.
In 2025, askblue aims to continue growing and exceed 26 million euros in turnover. “To this end, we expect to strengthen our presence in the international market, and we also want to improve the margins we generate and diversify the sectors in which we are present. Financial and banking areas continue to play an important role in our operation. Still, we have already secured clients in public administration, energy, industry, and health”, adds askblue's CEO.
500 employees by 2025
To achieve the expected turnover and expand its projects, askblue wants to end 2025 with around 500 employees. “It will be necessary to expand the team and continue to develop our offers, promoting them in the various markets and winning over new customers. Our new website will be the basis and an important communication channel”, says Pedro Nicolau.
askblue plans to implement a renewed go-to-market process and expand its partner channel. Internally, the company will develop a new career plan, a new performance management model, and applications with the aim of improving efficiency, reducing operational risk, and guaranteeing access to more complete and accurate information. The company is also deepening its delivery methodologies to improve quality and efficiency, aiming to strengthen its clients' confidence in delivering increasingly complex projects.
With offices in three countries (Lisbon, Coimbra and Terceira Island, Portugal, São Paulo and Goiânia, Brazil, and London, UK), askblue is a 100% Portuguese-owned company founded in 2013 focused on developing advanced software solutions for various sectors.
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About askblue
askblue is a Portuguese consulting company specializing in project development, particularly in the financial and insurance sectors, with strong expertise in information technologies. Operating in the market since 2013, the company offers a broad range of services based on the following key pillars: Business Consulting, System Implementation (custom development), Application Management (including application maintenance), Center of Excellence, Quality & Testing, Data & Analytics, and Outsourcing. In these areas, askblue designs and delivers solutions leveraging the knowledge and multidisciplinary experience of its team, providing innovative responses to the new challenges faced by businesses and professionals.
Pedro Galinha | Key Account Executive
BloomCast Consulting
pedrogalinha@bloomcast.pt
